“The best days of this business have yet to be seen, and we want to meet dental professionals at their best. We at Kerr want to raise the bar of expectation and put a stake in the ground that says we have more to offer than just products, more to achieve than others think possible, and more to learn from our customers than others think practical,” McDonald added. “We aim to be the most customer-centric, laser-beam-focused-on-the-dental-practice company in the industry-where everyone in the organization thinks about the customer. Beyond cross-training for sales reps, the new organizational structure propagates the most critical component of the Kerr brand: the instilling, nurturing, and development of shared values between the company and its end-users. The overriding impetus for the realignment is to move from an isolated, transaction-based, independent company, into a multifaceted, market-based, interdependent company without boundaries. The changes are not purely cosmetic the businesses have been realigned to eliminate boundaries and enforce greater collaboration.
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“It is that combination that will demonstrate to our customers that Kerr has aggregated its brands to not only be more operationally efficient, but more powerfully and more distinctively positioned for the benefit of the dental professional,” said Damien McDonald, the president of the Professional Consumables group within the KaVo Kerr Group. As a display of this internal shift, the companies have engaged in a rebranding effort, resulting in four core identities: Kerr Restoratives, Kerr Endodontics, Kerr Rotary, and Kerr TotalCare.Ĭrafted as a response to customers who are looking to “consume” products from manufacturers in an easier, more efficient way, this reorganization and rebranding seeks to balance the value of not only what is offered, but how it is offered. Three of the five professional consumables brands within the KaVo Kerr Group-Kerr, Kerr TotalCare, and Axis|SybronEndo-have reorganized into a unilateral organization.
The Japenese machine you can trust on.New look symbolizes internal restructuring THE DENTAL ADVISOR Online delivers practical, reliable, unbiased information. Plenty of working time - Operate continuously for approx. THE DENTAL ADVISOR Online, the place to go when you are searching for in-depth information regarding dental products, manufacturers, industry news and research.Choose to engage - Auto Reverse / Auto stop / Auto Reverse Off.Navigate with ease - The 6 position type head allows the direction of the contra angle to be adjusted for increased comfort and easier access.Ready to use - The TC2 supports most major brands of NITI files along with 5 programs which can easily be set for each type of file.With the digital operating interface, changing the settings on the TC2 is even easier and more intuitive than before. This lets you reduce the load on the file before the auto reverse sets in. The automatic reversal and alarm functions indicate when the load is about to reach the pre-set torque level. The lightweight and ergonomic design ensures convenient and easy operation, even for the most difficult endodontic treatments.
The TC2 is equipped with a large LCD display and easy 5-key operation. Experience the freedom of cordless design.ĮndoTouch TC2 by Kerr Endodontics is the generation of cordless motors.
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