The Zune was a me-too, over-priced, unwieldy contraption that was awful to use and inferior in every way to an iPod. Zune was Microsoft’s answer to the iPod and Groove was a streaming music service that eventually went head-to-head with Spotify. Here are two more related Microsoft products you might remember - but if you do, you certainly don’t remember them fondly. You can get some of the gory details here. There’s no need to detail all the terrible mistakes Microsoft made along the way to Windows Phone’s demise. When Microsoft finally killed the phone, it had a mere 1.3% market share in the US, and even less in most other places, including 1% in Great Britain and Mexico, 1.2% in Germany, and 0% in China.
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A full $1,666 was spent in marketing and advertising for each Windows Phone sold - well above the $100 retail price, which Microsoft slashed to $50.Īfter spending all that money, Microsoft then bought Nokia for $7.2 billion in an attempt to prop up the failing operating system. Microsoft spent countless billions of dollars developing it, including $400 million to publicize its launch in 2012.
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Pocket PC 2002 morphed several times into different operating systems, finally evolving into Windows Phone. In just one example of how Microsoft’s arrogance doomed the operating system, Ballmer told USA Today in 2007 after the iPhone’s launch: “There's no chance that the iPhone is going to get any significant market share. That’s because Microsoft, under Steve Ballmer’s and Bill Gates’ leadership, decided to mimic Windows when designing phones, rather than build a mobile operating system from scratch. That was six years before Apple unveiled the iPhone, but that more than half-decade lead did nothing to help Microsoft own the mobile market. The slow-motion disaster started in 2001, when Microsoft released a mobile operating system called Pocket PC 2002. The Kin disaster was mere prelude to the biggest stinker in Microsoft’s history - the unloved, unpopular, multi-billion-dollar money pit known as Windows Phone. It was available only through Verizon Wireless, which stopped selling it after two months because sales were so dismal. Its development was beset by internal Microsoft squabbling, a change in the device’s operating system, and enough backstabbing to fill the plots of five years of soap operas. How much did Microsoft spend on this bomb? An estimated $1 billion.
For inexplicable reasons, Microsoft built in a 15-minute delay for refreshing content, ensuring you’d always be lagging on your social media. Designed solely for social media, it sported a tiny screen and a mini physical keyboard for texting.
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In 2010, in a mobile landscape dominated by iPhones and Android phones fueled by countless thousands of downloadable apps, Microsoft unleashed the Kin - a phone incapable of running apps.
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